There is a change of paradigm going on in media right now. Today's readers and watchers are not satisfied with being passive receivers of information. They want to take part in the creation and publishing of content.
Internet, broadband, camera phones, blogs and communities all challenge the traditional role of editors and business models of media.
Norway's largest newspaper and internet site VG (www.vg.no) is among a handful traditional media houses in the world that has chosen to use this development as an opportunity - not a threat. The result is better content and journalism, a stronger relationship with the readers, and a fundamental strengthening of peoples' possibility to express themselves, argues Espen Egil Hansen, Managing Editor of VG Multimedia.
